Who is behind Retail Gaming Solution?
Retail Gaming Solution is a project in its development phase. The idea behind it is straightforward: physical retail is not losing to better competitors, but to irrelevance. Classic customer programmes retain the wrong people and no longer reach the right ones.
Our platform is designed to connect physical stores with the digital world of younger audiences and create a new reason to visit the store. Not through discounts. Through experience.
On this page you will find who is behind Retail Gaming Solution, what drives us and the principles that guide our work.
What is the mission of Retail Gaming Solution?
The mission of Retail Gaming Solution is to make brick-and-mortar retailers and brands visible where their target audience is already active every day: in digital worlds.
Our platform is designed to connect real purchase transactions with digital gaming mechanics. Retailers gain a new channel to measurably increase foot traffic, reach younger audiences and turn the shopping location into an experience.
The goal is not gamification for its own sake. The goal is measurable value for brick-and-mortar retailers, expressed in store visits, transactions and revenue.
What is the vision of Retail Gaming Solution?
Retail Gaming Solution pursues the vision that physical retail becomes relevant again for younger audiences. Not through compromise with e-commerce, but through a connection with the digital world where these audiences are already active every day.
The store of the future is not just a place to shop, but a place to experience. Digitally discoverable, physically tangible and fully measurable for retailers.
Our platform is the first step in that direction.
What values guide our work?
Substance over hype
Retail Gaming Solution focuses on sustainable solutions with real value for retailers, brands and users. The focus is on long-term concepts rather than short-term trends.
Fairness towards players
The system is designed to avoid manipulative mechanics or aggressive monetisation models. Users should participate voluntarily and receive genuine value.
Supporting retail partners
Retailers retain control over their customer relationships. The platform is designed to support and strengthen existing retail structures.
Privacy and responsibility
Responsible handling of user data is a central part of the platform. Transparency and data protection are at the core of development.
How did Retail Gaming Solution come about?
The idea for Retail Gaming Solution grew from an observation many retailers recognise: classic measures to increase foot traffic are becoming less effective. Discounts cost margin without lasting impact. Loyalty programmes retain customers who would come anyway. And younger audiences are not genuinely reached by any of these instruments.
At the same time, millions of people spend hours every day in digital worlds, with a level of engagement and dedication that no customer programme has ever achieved.
Retail Gaming Solution is designed to connect these two worlds. The physical store becomes part of a digital gaming world. Visits and purchases are rewarded. Results are planned to be measurable from day one.
The platform is currently in its pilot phase. We are developing the exact process together with our first partners.
Who is developing Retail Gaming Solution?
Retail Gaming Solution was initiated and developed by Dirk Lohß. The starting point was an observation familiar to many retailers: physical retail is losing relevance in the digital everyday lives of its target audiences, and classic instruments no longer solve this problem.
Dirk Lohß is developing Retail Gaming Solution with the goal of giving brick-and-mortar retailers and brands a measurable instrument that picks up where classic measures leave off: the digital activation of new customers before they enter the store.
If you have questions about the platform or would like to book an introductory call, you can reach him directly via the contact form.
FAQ (Frequently Asked Questions)
What is Retail Gaming Solution?
Retail Gaming Solution is a platform in development that is designed to connect brick-and-mortar retailers and brands with the digital gaming world of their target audiences. Players discover participating stores in the game, visit them and make purchases there. Retailers see all results in real time in their dashboard.
Who is Retail Gaming Solution designed for?
Retail Gaming Solution is aimed at decision-makers in brick-and-mortar retail companies and brands, including CEOs, CMOs, Heads of Retail and Innovation Managers, who want to measurably increase foot traffic and reach younger audiences.
Where is Retail Gaming Solution active?
Retail Gaming Solution is currently in its pilot phase in the DACH region. A rollout across Europe is planned for subsequent years. If you are interested in a pilot partnership, please book an introductory call.
