About Retail Gaming Solution and the Vision Behind the Platform
Retail Gaming Solution connects gaming with physical retail experiences. The platform helps brands and retailers create measurable customer engagement in physical stores.
We call this Localification.
On this page you’ll find the vision, mission and core values behind Retail Gaming Solution, as well as the background of the platform and its founder.
Our Mission
The mission of Retail Gaming Solution is to connect real-world shopping with digital game experiences.
Brands become part of interactive gaming experiences while retailers gain new ways to attract and engage customers.
Players discover products, unlock digital items and interact with brands through real-world purchases.
Retail Gaming Solution creates a new connection between gaming, brands and physical retail.
Vision
Retail Gaming Solution aims to connect physical retail with digital entertainment.
While digital platforms dominate consumer attention, physical retail is searching for new ways to stay relevant and engaging.
Retail Gaming Solution combines gaming mechanics with real products and shopping experiences. This creates a direct connection between brands, retailers and consumers, where real purchases become part of gameplay.
The vision is to make shopping interactive again and bring physical retail into a new era of customer engagement.
Our Values
Substance over hype
Retail Gaming Solution focuses on sustainable solutions that create real value for retailers, brands and users. The focus is on long-term concepts instead of short-term trends.
Fairness towards players
The platform deliberately avoids manipulative mechanics and aggressive monetisation. Players should participate voluntarily and receive genuine value from the experience.
Supporting retail partners
Retailers remain in full control of their customer relationships. The platform is designed to support and strengthen existing retail structures.
Privacy and responsibility
Responsible handling of user data is a central part of the platform. Transparency and data protection are fundamental principles in the development of Retail Gaming Solution.
Background
Retail Gaming Solution was created to connect gaming with physical retail.
The platform combines gaming mechanics with real-world shopping and creates new opportunities for customer engagement in physical retail.
The concept is designed for brands and retailers that want to connect digital interaction with real-world shopping experiences.
About the Founder
Retail Gaming Solution was founded by Dirk Lohß.
The idea emerged from the observation that digital platforms increasingly dominate consumer attention while physical retail struggles to create lasting engagement.
With Retail Gaming Solution, Dirk Lohß aims to connect physical retail with digital customer engagement in an entirely new way.
His vision: Localification – where digital experiences make real places matter again.
